Here’s the recording for Mailerlite – how to set it up, how to create emails,
automated emails, sign up forms etc….
AND the best part is that it’s FREE, up to 1000 subscribers, and for those that are
new in business – you can also get a free website!
After being a MailChimp fan for many years! I am converted!

Email Marketing Mailerlite with Tanja FOY (Elite Pilates Teacher Training)

 

Elite Pilates Teacher Tanja Foy … Video Transcript

 

“so welcome to this training today and um we better switch over from facebook onto here anyhow these things are sent to teach us patience right so today’s training is going to be about mailer light which is a autoresponder and it does lots of other things as well so in the past i’ve spoken a lot about mailchimp which is the one that i’ve always used for the last six years up till now and i absolutely love mailchimp but i just have found over the years it’s becoming more and more harder to use and that includes facebook when it comes to all the adverts and it’s um becoming more expensive you’re not getting as much free stuff or you’ve got to be paying a lot more for some of the services that you used to get as part of the package with mailchimp and um so recently joined another coaching program and this was up for discussion in one of the days and mail a light pop-up so i thought i would check it out since so many people hi kelly so so many people have um switched over so what i’m going to do is i’m going to take you through my melee light and just show you how it works now for those of you that have got mailchimp i’ve got something um to offer you towards the end um or if you’re new to mailerlite this can still work for you but i’ll speak to you about that at the end so let’s get started now what i love about mailerlite is it is so user-friendly it’s really smooth

um

lovely so when you join mailerlite um so if you just go to mailerlite.com you’ll be able to open an account for yourself now when you open an account you can then put in your website and your email address to verify it so i’ve just done that so i’ve actually opened two accounts one account is for my studio and one account is for teacher training and profit with pilates and mailerlite is free up till a thousand subscribers so just by me switching over from my lead pages which i also used because mailchimp only offered you one signup form per audience mailerlite you can have as many as you want so very similar to how leadpages was so just by switching to melee lights i’m already saving 100 a month uh not having to pay for all those other subscriptions so that to me is like a super big bonus right so once you log into melee light so let’s first go through like why do you need melee lights and what’s the purpose of it so male and light or an autoresponder is there to help you grow your audience and to build a relationship with your audience so let’s say for example you’ve got um 20 people that want to come to a beginner’s class but um they’re not sure when um uh they’re not sure if now’s the right time or they want to might do it in six months time you can then carry on emailing these people teaching them about pilates teaching them about yoga and offering them good valuable content that’s going to help them to let them know who you are to get them a taste of what you like and how you work and once people can grow that no like and trust factor they’re more likely to buy from you.

 

so the whole purpose of having mailchimp or melee likes number one is to grow your list it’s called a list i don’t quite like it i think it’s nicer to say like grow your audience or something um there are people at the end of those email addresses so you want to grow your audience and then you can carry on marketing to them and then let’s say perhaps you’re going to do a two-hour plotters workshop then you’ve got all these people in your audience that you can send the email to and say oh i’m doing a workshop on saturday and you can then offer them a space in that workshop so that’s one aspect the other aspect is automation now the more you can automate in your business the more time you’re going to save the more money you’re going to save the more stress you’re going to save so for me a lot of the stuff that i do is like how can i automate it how can i get the computer to do something for me that i don’t really want to sit and have to do myself so i’m always trying to think of ways that i can um work that so mailerlite same as mailchimp you can set up a series of emails so when you do your facebook adverts and you put a link on there and i’m going to go through that stuff i’m going to create to sign up for everything on here right now so you can see how it works and how easy it is so once you sign up make a form and you put that link on facebook and people register for your free taster once that name comes onto the list you can then send out an automatic email which you have already set up okay so like with everything you’ve got to put in a little bit of work in the beginning or sometimes a lot of work um to get it all set up but once it’s set up you don’t have to do that again unless you want to change some of the content in the email so i will show you how we’ll go through that now and then you can be setting up reminders you can be setting up um faqs so the kind of content that you will put in these i might probably do another um training and i’m just looking for a pen and paper because i thought i’ll write that down

sorry i thought oh that’s a good idea so we’ll do i’ll do some more training with that so let’s get started so the first thing if you’ve got mailchimp and you are going across it’s exactly the same you’re just going to export clients so when you go to your mailchimp account and you go and i can’t show you because i’ve shut all my mountains down uh you can export your audience so it’ll download a file and then once you come on here you upload the file so let’s just go through the top so the dashboard this is your home screen um campaigns

is like one of emails that you’ve set up so this i’m on the free thing i haven’t paid for um any services and i don’t need to yet until i reach a thousand so campaign is like one of emails that you are sending out so subscribers so this is what we’re gonna do first so if you already have some emails set up on mailchimp i would add your subscribers first to this otherwise if you set up your emails first and then you add your subscribers they’ll end up getting those emails again okay so do your your subscribers first so in this thing so once i’ve clicked on subscribers you’re going to go to so that’s all your subscribers you’re gonna go to groups

now from here you can create your list of people so if you have had mailchimp before this is the same as mailchimp this is your audiences okay so these are my audience and it’s quite nice to switch over because i’ve managed to have a big clear out of everything and i’ve got rid of about 2 000 inactive subscribers so it’s been a nice clear out for me as well so the website opt-ins so that is people that have looked at my website and signed up for whatever i’ve got on offer there and let’s see our systems is all brand new so i’m still switching everything over free yoga tasters free pilates tasters studio members i’ve got my seven day introduction to yin yoga and seven day introduction to pilates course so i’ve just decided to keep these um all the other subscribers i had on like i said probably about 2 000 that i’ve just deleted because i wanted fresh stuff on here because some of those names i hadn’t flocked six years ago so um so these are your your groups they call them and then i don’t really worry about those things so if you’ve exported from mailchimp you’re gonna click on create group um as an example create

and there it is so to rename it you can just click on that one and to edit it you just click on edit

sometimes it can be a bit slow when you’re on recording there we go

so now to add your subscribers you’re going to click on

and i add really got um

anything to add so you would then add this file onto here and then click import and then what you’ll get is you’ll need to just like put first so you’ll get all your clients details you just need to link first name email just so that the system knows what those details are and then that is how you add your um subscribers to this so if you haven’t got mailchimp and you’re not using anything like that you won’t need to add subscribers unless you have a bunch of email addresses from your clients or something like that so perhaps you knew start collecting your clients email addresses straight away so that you can get them onto a database so on my par queues on my health forms i’ll ask people do you want to be on my database where i send out videos or free offers or whatever and then they can put yes or no but you also want to have a list of all your clients that are currently active with you and you might even want to make a list of old clients

so i’m just going to go back to the dashboard

so um go back to this one sometimes things can be a little bit slow when

we record the screen

and then if you want to delete it you just click on there and that little bin over there except so easy compared to um mailchimp so like with the website opt-ins because i want to keep track of how good my opt-ins are this is why i have a separate one for my website um at the moment i haven’t got anything such a bad teacher right so let’s go to forms so forms is like a landing page a sign up form so anything where you put your name in so i’m just going to show you this one a sip of tea while you load

so this is a sign of form so this is the one that i just have on my website um but the link that you get for this you can use it on your facebook so if you’re writing a facebook advert remember the name the words on the sign up form need to reflect what’s on your adverts you don’t want to have two different wording otherwise your clients will have a disconnect so people put their name and their email in there okay so i just want to show you what that looks like and let’s go and build one so let me go back into here

so when you click on your forms you’re going to go to create embedded form give it a name so test save and continue

i was so excited when i started playing with us easily pleased so now what you need to tell that form is what group of people is this form for what audience is this for what subscribers so because i was talking about the website opt-ins let’s say this is for the website opt-in so we’re going to click on that one you might have you might be creating a form and you want people to go on two lists so you might want to put them on the studio members one and something else so the nice thing about this is you can choose more than one audience again mailchimp you couldn’t do that it was a pain in the neck um sometimes you wanted to send a letter out and you couldn’t only send it to one audience you’d have to duplicate the whole thing whereas now you get to just add however many so let’s just say we’re going to choose the website opt-in so remember this is the form where people put their name and the email in when they put their email in in it’s going to go to this audience this website opt-in audience

uh

now you don’t need to make these complicated because they don’t need to be like rocket science so your signup form needs to have like some people don’t put name i do because when the emails get sent out you can um put a tag in there so it calls them by their first name so it builds that relationship again so um here we go so this is what it looks like when you sign on so i’m just going to click on you can see as soon as you hover your mouse there it highlights so i said this is so interactive and so user-friendly so we click on newsletter now you can see you edit on the right side of the screen so i’m going to say signing up to a free class today

my nails are getting a bit long they need to cut and then sign up for new special offers that one’s underneath here so

um something like that

okay so now i’m going to look at this one and i’m going to click on the little pen there like i said i always like to have the name as well so click on on the right you click on add field and then i like to put the name first okay and then you save that one now i don’t like the term subscribe um that’s just me i think it’s um it’s become so cliche and i don’t think it’s personal you can leave it like that if you want to but i like to just make it a bit more friendly a little bit more me so yes please something like that okay press save so now we can go and edit the colors put a picture and do all sorts so when you run your design screen on the right here you just become background and there’s a color so you can put your brand colors if you’ve got you can put them in there or let’s have a picture

so just for the sake of this

i’m going to choose that one

okay so i’m actually going to delete that because i wanted to show you okay so if you want to put a picture you just click on the little picture there and it will take you to this now obviously like most of these your photos have to be a certain size but to upload on the right here you just click on upload and then i’m not on the best computer because this one is so old some stuff doesn’t come up so i’m just gonna see if i can put that on what is that

i’ll see if it works it might be too big

but it would upload and then that’s what you want so then once it comes on you’re just going to take the picture that you want and you select

okay and there’s your picture so you click on save and now the next one is the form so the background so this parts over here so let’s click on background now i’m going to use so you can see some of my brand colors are already in this i’m actually going to click on a brown color there so you can see a change you can put any colors in there or maybe you want to put a background image in that little box so let me choose that one

select

okay so there’s i’m going to change that so you can see but you can see now there’s a picture in there so i tend to use the background picture more than i use that because it often interferes with the writing so let’s delete the picture and go back to that

save that so now we’re going to look at the writing the text see if we can change that a little bit so content style so we click on that one

and you can choose different fonts

so that’s that one at the top and then i want to align this in the middle so i’m going to click center there and you can see that’s changed and you can make that writing really big so where you’ve got size you can make it a different color

okay save

and then that text over there is the smaller one so text there

and let’s go with that color there

and again let’s make a little bit bigger and i want to put it that far i also want that in the middle okay colors don’t look great together i’m just doing it for demo purposes and then form elements

and you can just work through these different things check-in box all that so now we need to do is gdpr you’ve got to have certain things on your form and it’s a pain in the neck because it doesn’t look great all the time so you can add in a privacy statement but the field you need to mark is your marketing permissions so i try and shorten this a lot so it’s not like you know it doesn’t brain fart people and i’ll put gdpr e d p r and then just one over here and i’ll put um

you can leave it like that or sometimes i’ll put something like um the information you provide will only be used for um the services you’ve signed up for so if you want to plot this class i’m going to send you information about pilates um

and then you can press save

and then go back to the design so my advice is like play with these things so your call to action button here at the bottom um make it red

okay um it’s only when you really play with these things then you will learn how to use them you can’t really break them you might delete them but you can’t break it and then for the success message you can write whatever you want there

okay so uh so once you’ve done that you press

next

she’ll have some music soon so if you have got any questions we will have a q a when we’re finished right so now we’re back to the form and let’s have a look at the form itself there we go so that’s the actual design of the signup form so let’s close that

what i tend not to do is a double opt-in so let me explain what a double opt-in a double opt-in is you’ve given me your details for a free taster class it goes into the form i get that email onto my um i get the your information on to my list the list then sends out another email to say confirm that you want to be on this list and i just think i know people lose subscribers because if you’re like me i don’t have to keep pressing yes yes yes i’ve told you i wanted so i don’t want to have to get six other emails so just for me personally i switch that off um but entirely up to you if you want to have it on but that’s what it means so once you have done your form this is the code that you would then use on facebook or wherever you’re going to advertise this now you can or say if you’re a little bit more tech savvy you can have this form on your website and you would use the html coding and you copy that what i do is i just copy the so on my website it’s like do you want to sign up for a free taster class i have a button and the button links to the sign up form so it’s a much easier way um i don’t need to use the embed code although i do understand html i don’t need to find about with it the link is good enough so that is your sign up form so now once you have your sign up for we’re going to look at automation now so the automation is your follow-up emails that are going to be sent out once someone signs up to your free taster or whatever you are offering so let’s have a look

lovely so now we’re going to create new automation okay so when you look at this it doesn’t mean the automation for this specific list it’s just the automation so you can click on the other button she says hoping oh it must have been still learning we’ll go back to that one so my automations so this is the one we were visiting there um the automation i’ve got set up are seven day introductions i’ve got seven days i’ve got um thank you for subscribing to a free taster class free yoga free politics and i’ve got emails already set up for that one so let’s just go back to that form that i was mucking about with

i said i’m still learning

automation

right this is what’s that so remember we said we chose the website opt-ins as the group of people to send that form to this is the automations that is set up for that audience but let’s say i want to set up another audience so for the purpose of this just imagine that this is not there okay so you want to pretend that we’re going to have a new automation so you’re going to create new automation so in mailchimp it would have to be you know when you get all those emails the line of emails at the bottom this is how we do this right.

 

so this is like the initial page so what i have on most of mine is as soon as someone puts their name in for a free taster within a minute they will get a thank you for subscribing to a free taster here’s the dates and the times for you to book all you need to do is reply to this email with your preferred slot something like that they get another reminder a day later and then two days later they get another email and then what you can do is you can put so what i’ve been experimenting with is for the pilates one is adding the seven days um introduction to pilates course on the end of that so people can start to get to know me i’ve added some testimonials in so people can get to see how other people have enjoyed it i’ve got a little testimonial video which i’ll put into the email so that people can see some testimonials so when subscribing joins a form so let’s click on that which is in the middle of the screen and you’re going to go over to the side so this is test workflow so you can give it another name so basically this is just for you to see your audience is not going to see this so i’m just going to say test

okay trigger is when do you want um what do you want to happen for that person to get the email so for me it’s when a subscriber joins a group now completely honest i haven’t really figured out what the difference between these two are or those two so at the moment this is just the one that i’m using

so when a subscriber joins a group and then i’m telling it which group so that’s the one we’ve been working on the website optins and then at the bottom i’m going to save so and then this is now what’s going to happen next thing you’re going to do is click on the plus and i always start with the email first just click on that email so all i’ve done is just click on that box and now on this side on your right hand side is where we design the content okay so email name welcome email

subject so this is what your person is going to get so um

today you can put a little smiley in you can also put the name in so that’s why i said it’s nice to have that on that signup form because if you don’t ask for name you’re not going to have this who is it from tommy adelie pilates blah blah blah and then i’m going to design the email

now i tend to never use templates i just tend to create from new because i don’t like my emails too technical and too um

involved so i just use the drag and drop but there’s loads of different gallery templates that you can use so you can have a play with that like i said the system is so easy to use like friendly

and you know often people are scared they’re going to break something it’s just click around unless you see a little bin don’t click that but anything else you’re not really going to break it it’s either going to open something or move something but you won’t break it

oh wait thank you very much so now we’re going to create a email and then what i tend to do is i’ll create the first email and then i’ll just copy the emails and then i just need to create different content but it saves you having to do all that from scratch let’s just see if i’ll back out again and go back in

hmm

cheese

everything’s always great when it does

work let’s try that again

so click on that so it’s exactly the same as it click on edit email content

i would offer to sing a song but you’d run away oh come on

doesn’t seem to be wanting to play

what i’m going to do is see if i can open another one

so

apologies peeps so this is how you would get into so you just click on there

and then i’m going to edit the workflow

let’s try it from the side

once that’s loaded

it’s loaded on there edit content

let me close that one

my

so this is not mainly like this is my internet and my computer come on

go and grab a cup of tea quickly

what i might do is just stop s sharing my screen quickly hey kirsty

let me just go into that maybe it’ll work when i’m not

oh

all right what i will do let’s just carry on and do a different part

try and come oh here it is

so this is the tempo if you just choose the drop and drag this is the one that you’ll get this has just naturally put my logo in but i’ll show you how to do that anyway so um tap over here if you click on the pen for edit and then that one’s got edit image which is the one that i’ve put in but let’s just delete that and we’ll show you how to do it again so that’s what you will have so you click on change

and then i will find

i’m lagging here

trying to click on that one

got you so so you could upload your logo or a picture sometimes i’ll put pictures of me and paul um so that people have our face which is always good and there’s that so the next one here is like your header so i normally put this the same as the header that i do with the email so um

so again you look at the stuff that’s on the left left but you edit on the right of the screen book your free taster and then you can write a little bit of something underneath so whatever part you want to edit you just click on that part and then the it’ll show up on the right so

there we go and then the pictures so normally i don’t put the picture first i normally put a picture lower down and i do try and have a picture in every email so it’s not all bland and serious so just to get the editing path there what i normally do is go to this little one at the bottom copy though copy that so that little thing we’ve got two pieces of paper there that’s a copy and then i will just move this one upward so now it’s over there so you click on there so i’m going to go dear and then make sure that that’s left aligned

now i want to call the person by their first name so this little box on the right here if you look where i’ve highlighted the little x that’s a variable some in mailchimp is called a merged tag so if you click on there i want the name so dear mary thank you for joining us and then you go thank you for joining and you just type whatever you’re going to type

so with this if you want to create more space so i don’t know if you can see my cursor between the deer and thank you if you want to create more space so even though this is creating more space in your left on the right hand side it doesn’t do it on the left so if you want more space what you need to do is actually have your mouse your cursor in front of the t and then click down

and then you see it will create space so again these are all little things that we’ve had to play with to figure out how it works so now let’s say i’m going to put another picture there and i want this picture to link to something so i’m going to delete that

so you might have a video a youtube video that you want someone to watch or a document that you want them to download or so let’s just put that picture there

okay and if you want that picture to link to something this is where you would put that address so let’s say you’ve got a document on g drive or dropbox or like i said there’s a youtube video you want them to watch put the picture there and then just put that link there and i always open in a new tab so that they can look at this your email really quickly without having to go back and forth okay and then over here you can say

and you can change the colors

just make that left aligned again we look forward i’ve actually got like 100 some images that i use for mine so let’s just say i want to make that pink so that’s your color there so that’s my brown ones but i often don’t use that in an email because you can hardly see it so maybe a red whatever color you want bold

and then i don’t use that particular box and i don’t use that particular box there we go now if you wanted to add something in between there all these blocks on the left so maybe you wanted to add text and maybe you wanted to add see what else they got their video so don’t put a video in there so you can just add all sorts of bits in there okay so i’m just gonna delete that for the purpose of this and there’s your email okay so again you can go through the content settings for all the colors buttons all that and then once you’re happy especially if you’ve got links in your um email it’s always a good idea to test it so you can preview and test send the test email and you just put your email address in there so let’s just do that one now

okay and then

just

once you get used to it i tend not to send all the time but like i said if there is a link and you are new to this it’s like always make sure because the amount of times i have sent emails out and the links haven’t worked especially if you’ve got a promotion or something you don’t want to lose people

seems to be getting really dark all of a sudden here

i just want to show you what that email looks like

come on patience is a virtue

and there’s your form and that’s what it looks like

so this is what they will get

so you just check your spelling if you if it was linked certainly i said we would link that picture but i’ve been put a link in there so now you know that works you go back to that and you can press done with editing

so that email is finished so once the email is finished then i go back in there and i go on delay so that is like how long do you want it to be before it sends the email out so for the first one like i said i normally do it within a minute

press save and there’s got there so now for the next one i’m going to duplicate this so i don’t want to have to do that whole editing all over again so i’m just going to click on that little thing there and it’s duplicated the email i go back into their email name so now i’m gonna go first reminder so that’s telling me what that email is about and then i might just change that to

uh

and then you can click on that and you go and edit the wording just update the wording exactly like you’ve just done test it if you need to test it and save it okay so just for the purpose of time i’m not going to do that with each one but so i’ve got about four or five sets up on mine and now i’m just going to put in another time delay so i’m going to wait one day

save and then like maybe the ones after i put a two day delay into it so it’s up to you how you can think but when someone’s hot when your lead is hot in other words they give you their email address they’re they’re hot right there and then they want to book so it’s best to try and get them to book when they’re in that state of mind and then once you’ve finished all your emails you just click on the top over here to on so now just because this is actually on one of my opt-in pages i’m going to turn that off because i’m actually going to delete this so i’m going to turn off but you would put that on and then that means it’s live it’s ready to go so now i’m gonna go back to this um you can’t really see it sometimes it’s quite dull there’s a little arrow so you click on then it’s gonna take you back to the start again and that’s your automation setup and the nice thing is is you can duplicate these so what i did like with my free pilates free yoga and those they all the same emails all i did was just change the pilates to yoga and then for the website opting which is both upper platas and yoga but the rest of the emails were the same so i didn’t have to rewrite all the emails so if you want to duplicate that you just go to the side duplicate and then it will set it up for you so what i’m going to do is actually delete that one

and it’s the same with the forms um so again like i was saying with mailchimp you couldn’t um have more than one form per audience but the nice thing about this is is if you give let’s say you’ve got a facebook advert and you’re trying to test the forms like maybe you’re trying to test colors uh because colors does actually matter have you noticed a lot of the sign up forms always blue with yellow buttons it does actually matter so you could then use all the same scripts and everything you just change in the colors and you give it a different name and then you can test them so that’s why it’s so nice to have lots of forms for one group of people or one advert so i’m going to delete that one as well

okay so now let’s say you want to send um your peeps your clients an email you just go to campaign create campaign and it’s the same i’m just um hoping it doesn’t stall the recording as well

there you go so you put campaign name you put your subject title who is it from the address and english then you go to next and you just carry on it’s the same as everything else okay for sites now those of you that don’t have a website the other thing that’s really cool about melee like is you can set up um a little website and it’s free so you can go in and you can create a website and again it’s drop and drag so pretty much like you’ve done everything else.

 

um i’m not 100 sure about the domains whether it would be a melee light tanya’s pilates at melee light or something like that or if you have to pay extra 10 pound or whatever for a domain so a domain is that mine is a lead platy services you type that into the internet and you’ll get my business so that’s what a domain that’s your the name of your website um so there you can create some new websites as well so this is so good because you get landing pages which i like the signup forms they’re just a lot more involved there’s a little bit more um a lot more information on there but i tend to just use a signup form they’ve always worked for me i don’t really use landing pages um landing pages are like a long signup form you’ve got your subscribers how you add them and then if you want to delete it

if you want to delete a subscriber you just click on the name there and somewhere there’ll be a delete button i don’t want to delete my peeps see if i click on there there we go actions remove remove from group or delete okay and then your campaigns and you can schedule campaigns as well so if you want your campaign to go out on a specific day of time you can set it up like that as well and that is basically melee lights so so so cool um i said we managed to switch over everything within a few hours and that was for three accounts mailchimp accounts that we had and um i’m going to stop sharing my screen good so yeah kirsty have you got any questions

and you’re muted

 

i need to go and have a play and have a look at it and yeah that’s yeah that’s that’s what i need to do to then get my head around it and yeah yeah especially when it’s something new it’s quite because there’s probably a lot of lingo that i’ve used as well um lucky for you because you’ve only just started with that you can just go straight into that and not have to faff around with mountain so it’s brilliant but um yeah

 

if you’ve got any questions or anything just get in touch okay okay thank you for that it’s really really interesting but it’s all brand new so completely well you know where i am you know where i am if you need help thank you all right my lovely we’ll have a good day again angie thanks so much tanya thank you”