One of the biggest mistakes I USED to make was try and sell everything and anything to whoever would buy it and funny enough – very few people actually purchased anything.

👉  If you’ve been in my world for a while now I am sure you would have heard me talk about “your ideal client”.

It’s that person who you love to work with the most and who has the problems that you’re super awesome at solving!

REWIND back 10 years ago …..

My Facebook post would look something like this:

Pilates in the village hall at 5pm – only £5

All abilities and ages welcome.

Now how do you think that post stood out on Facebook? 

❌  Truthly, IT DID NOT!   No one is going to relate to that and people will just not see it.❌

🤜  (BORING BY THE WAY!!!)  🙈

I didn’t know anything about an ideal client and I didn’t know anything about their problems so there was absolutely no way I was going to attract them into my classes.

In order to create a service or product people are cueing up for you first need to know who is your target audience (ideal client) and what’s their problem and then your product or service HAS TO BE SOLVING THEIR PROBLEM =  A MATCH MADE IN HEAVEN!

Let’s look at an example:

If I were trying to sell HIT classes to my clients like the ones I have now – THEY WOULD NOT SELL.

WHY?

Because my clients are mostly in their 60’s & 70’s and they have all those conditions that people get when they start to age and the last thing any of them are interested in is jumping around like maniacs.

I am trying to sell my HIT classes to the WRONG AUDIENCE.  

So either I need to find the right audience to sell my HIT classes to OR I need to come up with a service that will help my current clients – so perhaps I could create a 6 weeks “Feel Young Again” course – or something like that,

So in short

✅  FIND YOUR TARGET MARKET

✅  WHAT IS THEIR PROBLEM

✅  CREATE A SERVICE / PACKAGE THAT SOLVES THEIR PROBLEM

✅  SELL TO THE RIGHT AUDIENCE

And that is a recipe for SUCCESS! 🕺 🥂 💰

You see – once you know how all these things start to make a lot more sense!

I hope this helps with selling your services and let me know if you have any questions!

Lots of love

Tanja xxx